Growth & Trends in U.S. Immersive Experiences

Between 2020 and 2023, the immersive experience industry in the United States experienced significant growth, driven by 

advancements in technology and increasing consumer demand. 

Here are some key statistics:

• Market Size and Growth: In 2023, the U.S. immersive entertainment market was valued at approximately $32.59 billion and is projected to grow at a compound annual growth rate (CAGR) of 21.9% from 2024 to 2030.
  Grand View Research
• Consumer Spending: By 2025, revenue in the U.S. augmented reality (AR) and virtual reality (VR) market is projected to reach $12.6 billion, with an expected annual growth rate of 6.89% from 2025 to 2029.
  Statista
• Content Creation: The U.S. immersive content creation market was valued at $5.06 billion in 2024, with a projected CAGR of 21.6%.
  Market.us
• Immersive Displays: The global immersive display in entertainment market is expected to reach $29.87 billion by 2034, with a CAGR of 23.7%.
  Polaris
• Consumer Engagement: By the end of 2021, the gaming live-streaming audience reached approximately 728.8 million, marking a 10% increase from 2020, indicating a growing demand for immersive experiences in entertainment.
  Polaris

PHOTO: Seven worlds one planet at the BBC Earth Experience.